Ion Color Brilliance Brights Semi-Permanent Hair Color in Purple

First off I want to say I sort of hate writing reviews like this, but I have to share my experience with this product with you guys. And before you read on, yes I have been dying my own hair for over 12 years, different colors, all kinds of brands, and I have NEVER had this issue, ever. 

So here is the story, I was out of my favorite purple hair dye, I had a TINY bit left, not even enough to retouch up the purple I have under my hair. So I went to Sally's and I was told to try the ION Brights line, by a few people and like always that were out of my favorite purple, so I said why not? This product is under $5 so what would it hurt? It also came with a "free" clear dye to make "pastel" colors. 

I bleached my hair like I normally do, the dye calls for your hair to be dry when applying it. So I left my hair dye, and I applied the dye. The Texture of this product is gross, its dry and you need SO much to just cover ONE strip of hair, I used a quarter of the tube on the one strip of hair I just bleached. So I let it sit on the fresh bleached hair, and on the other purple hair I had. It says let it sit for 20-45 minutes depending on how vivid you want it. So I let it sit for OVER an hour. And this is what I got.

The front part was BLEACHED hair, the strip behind it was already a bit purple from the other dye I used. But that is over an hour, on very lightened hair. If you can see it barely took to the roots and turned it kinda gross colored, and it turned the rest a sorta muddy purple. The other colors I "touched" up with, it barely took to at all and looked like faded purple hair. I waited a day and ended up using the very little I had of my other purple to make it look decent until I ordered a new color online. But never again will I use this dye.

Also the clear dye is complete bullshit, if you want PASTEL HAIR go buy conditioner you will save yourself the money and it will come out better. I have a video on how to make your own dye on my youtube.

I hope this was helpful for you guys, though I dislike writing bad reviews, sometimes you have to, to prevent other people from making the same mistake.